Primetime has prided itself in having a deep understanding of the media business in India and of Indian media in the international markets. Our long-standing experience in the Television market in general, and the worldwide Indian ethnic Television market, in particular, has given us a fairly grounded knowledge base into how Indian media is distributed and consumed in almost all markets across the world.
In an attempt to expand our service offerings, and applying this knowledge and experience to newer businesses while consolidating our existing business in this sphere (primarily comprising of Ad-sales), we have recently launched a dedicated Content Syndication department. This department brings together Indian content providers with broadcasters and media owners who are interested in Indian media across the world.
H2O has successfully acquired content on behalf of Glow TV in South Africa from a wide range of content providers like STAR India, NDTV, Food Food, T Series etc. Glow TV is the maiden television broadcast venture of the South African media conglomerate Kagiso Media.
What H2O brings to the table:
- Providing research on the best-suited content for the eventual broadcasters (end users).
- Leveraging relationships with Indian content suppliers for the best rates and value adds.
- Providing complete transparency and accountability to the End-users