Willow produces and manages “Willow Cricket”, a 24×7 channel dedicated to cricket in the US and Canada. Willow holds exclusive licenses from various cricket boards worldwide, including the BCCI (India), Cricket Australia, English Cricket Board, Cricket South Africa, Cricket New Zealand, Cricket Zimbabwe and others.
Cricket in the US is becoming an increasingly popular sport with a 11 mn + expat population (comprising of South Asians and other other Commonwealth Diaspora) and local cricket clubs, and even school and college cricket teams becoming increasingly popular.
Willow has become synonymous with cricket broadcasting in the US & Canada and is available on Dish Network, DirecTV and all cable platforms like Comcast, Cablevision, Cox, Time Warner and Verizon FIOS. Not only does this equal the distribution offered by the other major players in this market (like Zee, Star, Sony etc), Willow is also available on the REGIONAL packs on Dish giving advertisers unparalleled access to the large regional communities like Telugus, Tamilians, Malayalis, Bengalis and Urdu speaking audiences.
Willow also operates the world’s leading portal for live Internet streaming of all Cricket events worldwide at www.willow.tv, and has been providing live streaming video of every major cricket series since 2003. It is also the official Youtube partner for all cricket content in the US. Willow has bagged the rights for the upcoming T20 ICC Cricket World Cup in Feb-Mar 2016, bringing the biggest cricketing event to North American TV screens!
Why Willow TV?
- Willow TV has a registered subscriber base till date of 1.3 million.
- 500,000 subscribers on US satellite (DTH and Cable platform) & around 50000 subscribers on Canadian TV homes.
- 250,000 paid user base via all digital platforms.(Boxee , Roku, Google TV, Samsung Internet Tv, PS3 etc.)
- 90% are South Asian Origin.
- Majority are Male TG Between the age of 24-35.
- 84% use online banking
- Strong links to home – flies home 1-2 times a year.
Willow TV provides subscribers with an unparalleled viewing experience with enhancements such as live interactive video scorecards, high quality video streams available on all Browsers and Operating Systems, across a multitude of devices.
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