MBC is the region’s leading Media Conglomerate with diversified multimedia group presence. Its portfolio includes 14 TV Channels, 4 Radio Stations, Strong Online and Social Media Presence along with forays into Mobile, Music, and Production.
Channel positioning of MBC Bollywood
Our aim is to take Indian content into the Arab Television mainstream by appealing not just to the converted Bollywood fans in the region but to a much wider entertainment focused viewer, especially among Arab women. Young Women in the age group of 15 –35 years will make up the core audience of the channel.
We will achieve this by leveraging the reach and credibility of the MBC Brand and by cherry-picking the freshest and most attractive content, principally movies but also culturally relevant drama series and the best magazine shows. The channel is designed with a fully Arabized interface from Content Selection to Presentation (including Syrian Dialect Dubbing for Dramas).
With a fresh and contemporary look & feel, we offer a Bollywood experience like never before.
MBC Bollywood: Fact File
Redefining the Arab Bollywood Experience
•Showcasing the best in Modern, Contemporary Bollywood Content
•A unique combination of the best content from India which includes Movies, Dramas, and Reality Shows
•15-45 age group
•The channel boasts of a library of the best from Bollywood cherry-picked to suit the Arab taste
•The channel also plays Indian Drama dubbed in Arabic in prime time
MBC Bollywood offers an unparallel multi-platform dominance that extends beyond the 30-second spot. Apart from being leaders in the genre across multiple markets, we offer an advertiser a holistic brand proposition. Our dominance extends to all brand extensions which include Online, VOD, Radio as well as Social Media. We engage audiences through this 360-degree offering touching their lives at multiple touch points.